USIL - Universidad San Ignacio de Loyola

MARKETING

Our Marketing major at USIL aims to train creative professionals with in-depth knowledge of marketing strategies. Enabling them to direct, plan and make decisions on product, price, promotion, advertising and distribution strategies, sales policies and market information is also another main objective.

WHAT WILL YOU BE ABLE TO DO?

You will be able to analyze the variables of the social, economic and competitive environments at local, regional and global level. In addition, you will design strategies and marketing plans that include the development of market research projects, methods for pricing, promotional programs and distribution channels. This which will allow the development of goods, services and ideas that are in agreement with the needs, desires and demands of the target markets.

DURATION

5 years, 10 semesters

DEGREE

Grado: Licenciado en Marketing

AREAS OF WORK

You will be able to work in diverse areas of work, such as:

  • Companies in both public and private sectors.
  • Cooperative businesses, banks, insurance and associative companies, as well as technical consultants.
  • Industrial, commercial and service companies.
  • Educational institutions.
  • Consulting companies in marketing, market research and commercial consulting.
  • Marketing and advertising agencies
  • Consultancy companies in integral communication and institutional image.
  • Direct marketing and telemarketing companies.

WHY STUDYING AT USIL?

  • Integrated curriculum design, interactive teaching methodologies, ongoing assessment
  • Well-rounded education
  • Emphasis on languages: English from the beginning and subjects in English starting in the 7th semester
  • Guarani and Portuguese
  • Internships and visits to recognized companies in the labor market
  • Social responsibility programs
  • Project-based learning

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